Director of Sales & Marketing

The Vista Independent Living

Director of Sales & Marketing

Are you a seasoned sales and marketing executive looking for a new opportunity with a reputable, award-winning organization that operates with integrity? If so, Christian Health is seeking a strong leader to manage the sales operations at The Vista, a beautiful, newly built, state-of-the-art Independent Living property located on their flagship campus in Wyckoff, New Jersey. We are seeking a director who will be inspired to mentor and empower the sales team as they strive to foster the Christian Health culture including being customer service focused and resident-centered focused and a willingness to go above and beyond to meet the residents’ needs.

Located in Bergen County, Christian Health provides a continuum of compassionate care to those facing a wide variety of concerns across the continuum including long-term care, memory support, post-acute, independent living, rehabilitation services, hospice, and mental health services. This is an excellent opportunity to join an organization that offers an incredible culture and strong staffing support to achieve success.

About Christian Health

For more than 100 years, Christian Health has been proud to foster health, healing, and wellness in northern New Jersey. Their commitment to caring begins with recognizing the intrinsic value of all people by helping each person achieve their best quality of life. Our goal is to meet each person’s physical needs and nurture their mental and spiritual well-being in the process. Situated on 78 acres overlooking the Ramapo Mountains, Christian Health is a non-profit organization serving all people regardless of race, sex, or religion. Christian Health has expanded to meet the changing needs of the community. It continues to offer care in a compassionate and loving environment consistent with the Christian values upon which they were founded, ministering to the whole person, recognizing that a person’s faith should be utilized, strengthened, and nourished.

Position Responsibilities:

  • Identify and nurture relationships with prospective residents and referral contacts within targeted market areas to meet and exceed monthly and annual sales goals.
  • Achieves individual sales goals and targets (callouts, appointments/tours, sales, closings, contract execution, etc.), in addition to ensuring that goals of sales team are achieved.
  • Collects and analyze data on inquiry and other analytics to develop and refine sales strategies, lead fulfillment, tours/appointments to successful closing.
  • Supervises, trains, mentors, monitors, motivates, and encourages sales team activity to achieve and exceed monthly/annual goals.
  • Generates regular reports utilizing database software, to monitor and achieve sales goals and targets.
  • Builds and maintain a future resident wait list and incorporate this as an effective sales tool for generating referrals.
  • Works in close collaboration with the Vista Executive Director, the CH Director of Marketing & Communications, and consultant agency to implement sales strategies, including events and presentations for lead generation, as well as depositor engagement events.
  • Monitors and assists with the move-in processes to maintain depositor satisfaction.
  • Fully understands and effectively communicates the following: Christian Health Mission and Vision; The Vista marketing plan; The Vista collateral materials, offering plan and residency agreement; Services, amenities and programs as outlined in residency agreement'. Floor Plans and other collateral material.
  • Works in partnership with CH Marketing and agency to ensure The Vista website supports ongoing sales efforts and activations.
  • Provides evaluation, statistical analysis, and recommendations to Executive Director and/or SVP/SMDO as necessary or requested.
  • Responsible for community outreach and education activities for creating referrals.
  • Conducts daily and weekly reviews of prospects in the pipeline, i.e., Hot Board.
  • Reviews weekly productivity report for accuracy and identifying areas of focus.
  • Updates key competitor evaluations and price surveys semi-annually.
  • Promotes the Community in a positive manner and effectively communicates The Vista values to residents, families, visitors, and team members to resolve any Community first impression issues.

Qualification Summary:

  1. B.S./B.A./B.F.A. in communications, business, marketing, or related field.
  2. Five (5) years of professional and successful experience in Entrance Fee Continuing Care Retirement Community sales and outreach preferred.
  3. Proficient in Microsoft Office suite, including word, excel, power point, outlook. Database management a must - REPS/MatrixCare highly preferred.
  4. Must be able to perform multiple tasks simultaneously with ability to prioritize.
  5. Excellent written, verbal communication and presentation skills a must. Superb listening skills are required. Effective communication within the department and between departments is required. Must be an effective communicator with the ability to work with seniors as a "Thinking Partner" to explain the concept of a CCRC, and to help them make the best decision for their future retirement living plans specifically for The Vista. Must be able to communicate with prospects, depositors, families, professional network of elder attorneys, financial advisors, clergy, key stakeholders, trustees, leaders, etc.

We welcome your confidential expressions of personal interest and nominations of qualified colleagues. Inquiries and questions regarding this search may be directed to Lee Hanna at or 740-602-8712.

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